【“美翻了，我的村”作品展】贵州遵义花茂村：在这里找到乡愁
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| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | January 2023 |
| Founder | Hilton Worldwide |
| Headquarters | , |
Number of locations | 130 (2025)[1] |
| Parent | Hilton Worldwide |
| Website | www |
Spark by Hilton is a chain of hotels owned by Hilton Worldwide. It was announced in January 2023, with the first hotel opening that September, and as of 2025[update] had 11,582 rooms in 130 hotels, all franchised.[1] Spark is a premium economy chain designed to consist primarily of hotel conversions. In addition to units in the United States, Hilton has pursued international development of the brand.
History
[edit]Hilton announced Spark by Hilton in January 2023 as its 19th brand.[2] It marked the company's first venture in the premium economy segment[3] and its first brand intended to be used to convert existing hotel properties. Hilton quoted the cost of converting an existing hotel to Spark at $20,000 to $25,000 a room, a renovation that includes adding minimalist decor and overhauled lobbies. Converting an existing hotel may be cheaper than renovations necessary to maintain a hotel in the midscale segment or necessary for older units of chains such as Hilton's Hampton Inn that no longer meet current standards.[2] Other chains have developed similar concepts targeted at conversions, such as Garner by IHG.[4] Hilton focused on secondary and tertiary markets for Spark, particularly those where its presence was comparatively lacking.[5]
The first Spark by Hilton opened in September 2023, a 120-room former Days Inn in Mystic, Connecticut.[6][7] The prototype was converted by the owners of a nearby Hilton hotel.[7] Other Spark units that opened in the first year of the chain's existence included former locations of Country Inn and Suites[8] and Hampton Inn[9] and independent hotels.[10]
Hilton has marketed the Spark brand beyond the United States. The 72-room Spark by Hilton Toronto Markham in Ontario, Canada, opened in 2024 as its first hotel there; a unit in London opened that same year as the first Spark in Europe;[11] and a location in Austria also had opened by the end of 2024.[12] In 2024, the company struck a licensing agreement with Olive by Embassy, subsidiary of the Embassy Group, for 150 units in India, primarily in the country's south.[13] Hilton launched Spark in Mexico in February 2025 with a goal of establishing some 25 hotels in the country, with a focus on mid-size and emerging cities.[14]
References
[edit]- ^ a b "Hilton Reports Fourth Quarter and Full Year Results" (PDF). Hilton. Retrieved July 11, 2025.
- ^ a b King, Kate (2025-08-14). "Lodging Companies Step Up Efforts to Lure Competitors' Hotels to Their Brands". Wall Street Journal. ISSN 0099-9660. Retrieved 2025-08-14.
- ^ "New Horizons". Hospitality Design. February–March 2023. pp. 78–83. ProQuest 2785265563.
- ^ Walker, Ben (2025-08-14). "Conversions fuel growth of U.S. limited-service brands". Hotel Management. Retrieved 2025-08-14.
- ^ Fox, Jena Tesse (March 2023). "Hilton enters premium economy space with 19th brand". Hotel Management. p. 12. ProQuest 2785579961.
- ^ Mateer, Noelle (2025-08-14). "First Spark by Hilton hotel opens in Connecticut". Hotel Dive. Retrieved 2025-08-14.
- ^ a b Fox, Jena Tesse (November–December 2023). "Hilton finds its Spark". Hotel Management. p. 69. ProQuest 2900632874.
- ^ Freile, Victoria E. (March 10, 2024). "NY's first Spark by Hilton hotel opens: Take a peek inside Brighton location". Democrat and Chronicle. p. B1. ProQuest 2954403284.
- ^ Hayhurst, Leonard L. (April 12, 2024). "New hotel: The first Spark by Hilton in Ohio opens in Newcomerstown". Coshocton Tribune. ProQuest 3037228385.
- ^ Smith, Mike (March 31, 2024). "Hotel Artesia renamed Spark by Hilton". Carlsbad Current-Argus. p. A1. ProQuest 3020291749.
- ^ Hertzfeld, Esther (2025-08-14). "Spark by Hilton debuts in Canada". Hotel Management. Retrieved 2025-08-14.
- ^ Fox, Jena Tesse (2025-08-14). "Why 2024 was a record year for Hilton". Hotel Management. Retrieved 2025-08-14.
- ^ Limone, Jerry (2025-08-14). "Hilton reaches licensing deal for Spark hotels in India". Travel Weekly. Archived from the original on 2025-08-14. Retrieved 2025-08-14.
- ^ Mendoza, Andrea (2025-08-14). "Hilton se suma al economy premium con Spark by Hilton". El Financiero (in Spanish). Archived from the original on 2025-08-14. Retrieved 2025-08-14.
External links
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